Overlook Consulting Group

Case overview

Overlook Consulting Group, a leading provider of generator, electrical, and HVACR services in New York and New Jersey, partnered with The Keshri Group to undergo a comprehensive rebranding and growth strategy. The Keshri Group’s expertise in brand development, marketing, and team management helped Overlook Consulting Group elevate its brand presence, attract top talent, and secure new business opportunities.

Involvement

Brand Strategy

Content Creation

Digital Marketing

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The Brief

The primary objectives for the partnership between Overlook Consulting Group and The Keshri Group were to:

Modernize Overlook Consulting Group’s brand identity and messaging to reflect its position as a leading provider of generator, electrical, and HVACR services.
Expand Overlook Consulting Group’s reach and attract new customers through targeted marketing and communication strategies.
Strengthen Overlook Consulting Group’s team by identifying and recruiting top talent to support its growth and business development efforts.

Our Approach

The Keshri Group took a data-driven and personalized approach to understanding Overlook Consulting Group’s target audience, market landscape, and competitive positioning. The team conducted thorough market research and analyzed customer feedback to develop a comprehensive strategy that aligned with the company’s goals and objectives.

Collaborated with Overlook Consulting Group's leadership team to define the company's brand positioning, messaging, and visual identity.

Implemented a strategic digital marketing plan, utilizing search engine optimization, social media marketing, and email marketing, to reach the target audience and drive conversions.

Developed high-quality content, including website copy, marketing materials, and social media content, to effectively communicate the company's value proposition.

The Results

The Keshri Group’s efforts resulted in a significant boost to Overlook Consulting Group’s business performance, including:

Enhanced Brand Awareness: The visibility of the brand increased substantially, with a 20% uplift in recognition among the target audience.

Increased Lead Generation: A remarkable surge was observed with a 30% increase in qualified leads and inquiries generated through targeted marketing campaigns.

Client Base Expansion: Overlook Consulting Group successfully expanded its client base, securing new business opportunities, and strengthening its position in the market.

Improvement in Performance: The company’s team reorganization and hiring efforts led to the recruitment of highly skilled and experienced professionals, elevating its overall capabilities.