Why We Exist
Great health products fail when nobody understands them. We make them clear, credible and wanted.
Big-pharma launch discipline, without the big-agency model.
Healthcare Brand and Launch Agency
Launch Health Brands Clinicians Trust and Patients Remember.
Brand strategy, creative and launch marketing for pharma, medtech and consumer health brands. Led by a physician.
Clients Include
- Novartis
- Johnson & Johnson
- Apollo Hospitals
- TAARA Medical Scrubs
- L.L.Bean collaboration
Better Business Bureau
01Pharma Launch
Xiidra: A Dry Eye Relaunch With No Sales Force.
When COVID stopped in-person detailing, Novartis brought us in for creative on the all-digital US relaunch of Xiidra, reaching eye care professionals and patients online.
$35M+First-month sales
+15%Prescription share
02Pharma · Health Access
Johnson & Johnson: Growing a Healthcare-Access Platform.
Content, email, social and web for CaringCrowd, J&J's platform funding health projects in underserved communities.
$1M+Donated through the site
+200%Website traffic
03Hospital Launch
Apollo: Launching a New Cancer Care Network.
The award-winning “Life is Beautiful” campaign built trust in the community for Apollo's new cancer treatment centers.
+25%Brand awareness
+15%Patient inquiries
04Health Brand
TAARA: A Medical Brand, Built to Compete.
Identity, an NYC photo and video shoot, a new store and healthcare influencers for a designer scrubs brand.
+50%E-commerce sales
+200%Website traffic
How It Works
Three Simple Steps
- Free Growth SessionTell us what you're bringing to market. You'll leave with clear next steps and real prices.
- Your Launch PlanWe work it through with your team and hand you a written plan you own.
- We Build Your LaunchBrand, packaging, creative and marketing, at published prices.
What We Do
Everything a Health Brand Needs to Launch
How We're Different
Big-Agency Thinking, Without the Big-Agency Model
The Keshri Group
Who you work withOur physician founder and senior team, on every meeting
Healthcare know-howClinical review built in, with pharma launch experience
Built forEmerging and mid-size health brands
PricingEvery price published on our site
Large healthcare agency
e.g., Real Chemistry
Who you work withSenior team at the pitch, larger account teams day to day
Healthcare know-howDeep, across many therapy areas
Built forLarge pharma brands with large budgets
PricingQuoted after pitches, with large retainers
Generic digital agency
Who you work withAccount managers and freelancers
Healthcare know-howLittle to none
Built forAny small business
PricingPackages that rarely fit healthcare
Trusted at Scale
Launch Experience With Global Healthcare Brands
The same rigor, sized for emerging and mid-size health brands.
$35M+
Novartis · Xiidra. First-month sales from an all-digital relaunch.
$1M+
Johnson & Johnson. Donations raised through the CaringCrowd platform.
+25%
Apollo Hospitals. Brand awareness for a new network of cancer centers.
Meet Our Team
One Senior Team, Under One Roof
Founded by Dr. Kesha Ajvalia, MD. Strategy, creative and digital at our headquarters in Parsippany, New Jersey.
DavidChief Creative Officer
JamesChief Digital Officer
LeslieGlobal Client Officer
HisnaChief Production Officer
Writing a Book?
Books are published by our sister company, Keshri Publishing.
Your Launch Is Next
Tell Us What You're Bringing to Market
A free Growth Session with our team. You'll leave with clear next steps and real prices.
