Our work
Pharma · Launch Creative and HCP Education
Novartis · Xiidra
Novartis brought in The Keshri Group for creative work on the US relaunch of Xiidra, a first-in-class prescription treatment for dry eye disease.
$35M+sales in the first month
+15%prescription share
+30%awareness among eye care professionals
+20%website traffic
The Goal
Relaunch a dry eye brand to eye care professionals and patients with no in-person sales force during the COVID-19 pandemic.
What We Did
- Content for patients and eye care professionals
- Digital marketing and advertising
- Print publishing and media partnerships
- A virtual live event for eye care professionals
- Analytics to guide content and spend
The relaunch featured eye care professionals including Dr. Cathleen McCabe, MD, and Dr. Arshad M. Khanani, MD. Xiidra is a trademark of its owner.
The Work
