Case Overview
The Keshri Group was tasked with relaunching and growing Dotti Beach Coverups, an established brand for beach coverups for women. The goal was to revitalize the brand, increase online sales, and expand its reach into new markets.


The Brief
The primary objectives for the relaunch and growth of Dotti Beach Coverups were to:
- Increase brand awareness and recognition
- Drive online sales and revenue
- Expand into new markets and customer segments
- Establish Dotti Beach Coverups as a leading brand in the beach coverups industry

Our Approach
We took a strategically data-driven approach to relaunch Dotti Beach Coverups. The team first conducted thorough market research to understand the target audience’s needs, preferences, and online behavior. This information was then used to develop a focused marketing strategy meant to reach the right audience with the right message at the right time. Additionally, the team recorded the results using contemporary data analytics tools, measuring the effectiveness of each marketing campaign and make adjustments as needed.



The Results
The Keshri Group’s efforts resulted in significant success for Dotti Beach Coverups:
Increased Brand Awareness: Dotti Beach Coverups saw a significant increase in brand awareness within boutique retailers.
Strong Sales Growth: Dotti Beach Coverups achieved substantial growth in revenue, with a remarkably growing presence in retail stores. They are now being carried at Macy’s, Nordstrom’s, and Dillard’s.
Industry Recognition: Dotti Beach Coverups was recognized as a leading brand in the beach coverups industry, receiving positive reviews from fashion publications and industry experts.