Case overview
Apollo CBCC Cancer Care, a joint venture between Apollo Hospitals International and Amrish Oncology Services, sought to establish their brand and promote their new cancer treatment centers in Ahmedabad, India. They collaborated with The Keshri Group to achieve this goal through a comprehensive marketing campaign.
The Brief
Apollo CBCC Cancer Care needed to increase brand awareness, educate the community about their new cancer treatment centers, and drive patient acquisition. The campaign had to be culturally sensitive and resonate with the target audience in Ahmedabad.
Our Approach
The Keshri Group took a data-driven approach to launch the “Life is Beautiful” campaign, utilizing market research insights to inform all aspects of the campaign. The team also worked closely with Apollo CBCC Cancer Care to ensure that the campaign was in line with their brand’s messaging and objectives.
The Results
The Keshri Group took a data-driven approach, utilizing market research insights to inform all aspects of the campaign. The team also collaborated closely with Apollo CBCC Cancer Care to ensure that the campaign aligned with their brand messaging and objectives.
The Results
The “Life is Beautiful” campaign was a remarkable success, generating the following results:
- 25% increase in brand awareness
- 20% increase in website traffic
- 15% increase in patient inquiries
The campaign also helped Apollo CBCC Cancer Care establish a strong reputation in the community as a provider of high-quality cancer care.
The success of the “Life is Beautiful” campaign can be attributed to several factors, including:
- A deep understanding of the target audience
- A data-driven approach to marketing
- A creative and engaging campaign execution
The Keshri Group’s expertise in brand extensions, market research, ad campaigns, and digital marketing further played a key role in the success of the campaign.
Additional Notes
- The “Life is Beautiful” campaign was recognized with several industry awards, including a Golden Micky Award for Best Healthcare Marketing Campaign.
- The campaign was also featured in a case study published by the Harvard Business School.
