Novartis Pharmaceuticals

Case overview In 2019, Novartis Pharmaceuticals acquired Xiidra, a first-in-class treatment for dry eyes. With the COVID-19 pandemic limiting in-person interactions, Novartis was faced the challenge of relaunching Xiidra in the United States using a digital-only strategy.  Involvement Content Creation Digital Marketing Print Publishing Media Partnerships Virtual Live Event Visit live The Brief Novartis sought…

Dr. Maria Ivanov, MD

Case overview Dr. Maria Ivanov, a highly accomplished ophthalmologist with extensive experience in clinical research and private practice, sought to exhibit her expertise and establish herself as a prominent global medical consultant in ophthalmology. She partnered with The Keshri Group to achieve this goal. Involvement Book Writing & Publishing Website Design Industry Outreach Visit live…

TAARA Medical Scrubs

Case overview The Keshri Group was tasked with launching and growing TAARA, a new brand of designer scrubs for healthcare professionals. The goal was to establish TAARA as a leading provider of high-quality, fashion-forward scrubs that would help healthcare workers look and feel their best while meeting the increasing demands of their jobs. Involvement Content…

TeleHealth App

Case overview In 2014, Giovanni Silva’s personal experience with rare toxic mold exposure inspired him to create PatientCommunityOnline.com, a telehealth platform that connects patients with medical professionals and fellow patients to share experiences and treatment options. To bring his vision to life, Silva sought the expertise of The Keshri Group. Involvement Book Writing & Publishing…

Dr. Luis Taveras, SVP and CIO

Case overview Dr. Luis E. Taveras, a renowned healthcare technology and leadership expert, sought to share his insights and experiences through a comprehensive book that captures his life’s work. To achieve this goal, he partnered with The Keshri Group. Involvement Booking Publishing Digital Marketing Media Partnerships Visit live The Brief Dr. Taveras’s primary objectives were…

McGraw Hill Medical

Case overview The Keshri Group partnered with Dr. Anthony Slonim and Dr. Alexander Levitov to develop and publish the Oncology treatment section of Point of Care Medicine, a comprehensive medical reference book that delivers the most patient-care information in the least amount of words possible. The Keshri Group’s team of experienced editors, writers, and designers…

Dr. Sarah Washington O’ Neal Rush

Case overview The Keshri Group partnered with Dr. Sarah Washington O’Neal Rush, a remarkable individual and great-granddaughter of the renowned Booker T. Washington, to publish her transformative book, “The Excellence Blueprint: Being, Growing, Leading, Soaring”. The book provides a comprehensive guide to personal and professional growth, drawing from Dr. Rush’s expertise in education, organizational leadership,…